A collection of branded business materials on a textured surface, including a white folder with 'The Aperio' logo, a blue envelope with the same logo and the words 'be worth following,' business cards, pens, a brochure with a tree illustration and leadership quotes, and two electronic devices displaying websites and messages related to leadership and development.

Research Elevates the Brand →

Unified design, product, and publishing around one insight.

Open magazine showcasing wooden furniture and interior design, with a wooden sign featuring a carved skull and the text 'FRELU'

Crafting an Origin →

Elevated a founder’s story into full customer experience.

Stack of story card boxes with a sample card showing a smiling boy outdoors, with trees and sunlight in the background.

Most People Don’t Know Where to Start →

Product design with a mission to change the way people tell their own stories.

A man with gray hair in a green shirt sitting on a wooden chair, speaking in a room with shelves, framed pictures, vases, and a lamp behind him. A caption at the bottom reads, "Tension gets people's attention."

Master Class turns into Content Strategy →

Built a complete digital ecosystem: course, site, and marketing funnel.

Multiple copies of a book titled "A Church Every Community Needs" with a white cover featuring line drawings of a cityscape including churches, houses, and wind turbines, with a sun and a hot air balloon in the sky.

Movement Identity →

Provided an existing movement with a rallying point for future growth while further defining it through publishing.

A round sign with a house icon and the text 'The Parish' mounted on a gray wall.

Contemporary Tradition →

Finding a balance in the ancient, the new, a community, and the global church.

Logo with the word 'groups' and a circular design within the 'o', on a blue dotted background.

More than a Rebrand—A Reset →

Unified complex multi-campus brand under one architecture.

Colorful digital display of a city skyline at night with a geometric logo in the center, illuminated in white, layered on large digital screens showing a vibrant, purple-pink hue.

Designed for Interaction →

Created immersive brand experience through motion graphic-based LED installation.

Reflection of trees on glass window with Starting Point logo on building exterior.

Curiosity over Instruction →

Turned a curriculum into a conversation while achieving national distribution and multi-language adoption.

“Confidence is 10% hard work and 90% delusion.”

T I N A F E Y