You have something worth saying.

We help you say it clearly—so the right people understand, trust, and choose you.

You're doing work that matters—but it's not landing the way it should.

People judge your capability by your cover, and if the cover doesn't make sense, they move on before they understand what you're actually capable of.

Organizations with meaningful work shouldn't be overlooked because they can't explain themselves clearly.


Book a free diagnostic call.
Practical advice. Not pressure.

Book Call →

ThreadMark Creative helps organizations become understood and trusted.

That's where we come in. For over 20 years, we've helped founders and organizations get clear on what they're saying—then build brand and message systems their teams can actually use.

You’ve got a story. We’ve got a pen. Well, a keyboard, but you get the idea.

Follow along. We’ll follow back!


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The Clarity Ladder

The Proven System to Transform Your Message and Brand from Confusing to Crystal Clear

Clarity is rarely about capability—it’s about time, focus, and competing priorities. The Clarity Ladder helps you decide how much of that work to take on yourself—and how much to offload. Each level represents a different way to trade time for momentum.

Free 15-Minute Diagnostic Call

Identify exactly where your message is breaking down and get clarity on the fastest path forward.

BOOK YOU FREE CALL NOW →

1-Hour Clarity Call

For tight budgets and very specific questions.

A one-hour clarity call ($300) that helps you unblock a key messaging decision and move forward with confidence and a concrete deliverable.

You’ll still do the work—just with better direction.

MORE INFO

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24-Hour Clarity Reset

For teams who want to move faster without committing to a full sprint.

A 24-hour reset ($1,500–$2,500) that gives you clear direction and usable assets—so you’re not starting from scratch.

You walk away with clear direction, usable assets, and a plan your team can align around.

MORE INFO

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Clarity Sprint

For leaders who want this finished—not lingering.

A focused, month-long engagement ($3,500–$5,000) where we take the full weight of clarity work off your plate—positioning, messaging, and direction—so you can get back to running the business.

Many clients end up here because it eliminates the time tax entirely.
No second-guessing. No rewrites. No circling.

MORE INFO

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Every dollar you invest in clarity rolls forward into future engagements. You won't pay twice for the same thinking.


Book a free diagnostic call.
Practical advice. Not pressure.

Book Call →

Kind Words

A few favorite lines from people I’ve had the privilege to create with.

A blue testimonial card with a black border containing a quote praising Mike, founder of ThreadMark, for blending creativity and business savvy. The quote is attributed to Ryan Fitzgerald, CMO of Belay Solutions, and includes a five-star rating at the bottom.
Recommendation from Tim Spiker
Quote recommendation.

Illustration of a light bulb and an alarm clock, both in shades of blue.

Given enough time, clarity usually arrives.

But business doesn’t pause while you wait for it.
Progress depends on decisions being made now.

While you're refining your message, you're not closing deals. You're not building relationships. You're not doing the work only you can do.

The question isn't whether you can solve this. It's whether you should.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

Sun Tzu

A blue, tangled line drawing representing a chaotic or messy thought or concept.

Is This Worth It?
15-Minute Diagnosis Call

Investment: Free

What it is: A short conversation to diagnose where you are and identify 2–3 actionable next steps we could take together. This is NOT a discovery call (that's about me). This is about you.

What you get:

  • Quick diagnosis of what's actually stuck

  • Clarity on where you are vs. where you're trying to get

  • Recommendation for the right next step

Next step: If we're a fit, book the 1-Hour Clarity Call.

Book a Call →

(Free, practical, no-pressure clarity session.)

Ready to get clear?

Skip straight to a 1-hour clarity call for $300. Choose from 10 deliverables. Walk away with something you can use today—and a plan for what's next.

Go ahead and book a ($300)
1-HOUR CLARITY CALL →

Or start with a FREE 15-minute diagnostic call if you're not sure yet.

Book a Call →

A large, blue check mark symbol with a black outline.

You'll finally have:

  • A message people understand the first time

  • A brand that looks as good as your work actually is

  • A system your team can use without guessing

That's what clarity makes possible.

Clarity solves the immediate problem.
But it doesn’t end the work.

Most teams don’t fail because they lack tools.
They fail because they lose clarity as things get busy.

→ AI can generate.
→ Designers can execute.
→ Templates can ship.

But someone still has to decide:

  • What matters most right now

  • What to say no to

  • What “good” actually looks like

That’s the role we play — sometimes for a moment, sometimes for a season.


Then for teams who want ongoing clarity, we offer:

Brand/Platform Reset

Strategic and creative reset for an organizations brand strategy, messaging architecture, and visual identity.

Creative Studio Subscription

A steady stream of high-quality creative without hiring full-time. Unlimited projects—Design, messaging, and marketing development—pause or cancel anytime.

Fractional Leadership

Ongoing senior-level marketing and creative leadership—strategy, systems, decision-making, and team development.

Learn about ongoing services →
A transparent background graphic with a blue looped design and the words "our work" in bold gray text overlaid.
Text that reads 'Connecting an Origin Story to Every Customer Experience' with an arrow pointing to the left.
Blue text on a black background reading, 'Rally Cry: A Brand That Belongs to Everyone,' with a blue arrow pointing to the text.
Cover page with the title 'The Fine Print of Great Leadership' and a graphic of a pencil drawing an upward arrow.
Blue text on black background reading "From Course to Content Ecosystem" with an arrow pointing to the right.
Text reading 'Whispering Tradition into Something New' with an arrow pointing downward.
Text reading 'Designing a Product to Solve Silence' with a blue arrow pointing downward on a white background.
View All Work →
Mike Davis Head Shot
Name Logo for Mike Davis

Hi, I’m Mike.

I started ThreadMark because I believe good branding is just good storytelling—with a strategy hat on.

Meet Mike →

Unforgettable is
perfectly reasonable
expectation.

find out how we can help

Book a Call →

Important Notes

People don’t remember mission statements—they remember stories.

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Good branding builds trust. Great branding builds love.

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We’re really fun at parties. And pretty dang decent at this.

TL;DR: You’re doing the hard part. We make it clear.