A logo isn’t a brand.
A tagline isn’t a story.
Let’s build the whole thing—thread to mark.
Don’t worry, there’s more. ↓
ThreadMark helps organizations discover, clarify, and express their unique brand story—through strategy, voice, and visual identity.
Basically, we help you look good while making sense.
You’ve got a story.
We’ve got a pen.
Well, keyboard.
(But you get the idea.)
We build brands that know who they are and say it with style—through sharp messaging, thoughtful design, and a little well-placed charm.
How We Work
Find the Thread
We start with your story — who you are, what you care about, and why anyone should care. It’s brand therapy (only cheaper). This is the heartbeat beneath everything: the clarity, purpose, and narrative that give your brand meaning.
Make Your Mark
With your story in hand, we shape the strategy, visuals, and language that make you instantly recognizable (in a good way). This is how the soul shows up in the world — clearly, confidently, and beautifully.
Launch the Creative
This is where everything comes to life. We help you turn story and strategy into energy — the campaigns, sites, decks, and moments that make people feel something. It’s the spark that gets noticed, spreads momentum, and keeps the whole thing moving forward.
Our working theory for why this all works:
People don’t remember mission statements—they remember stories.
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Good branding builds trust. Great branding builds love.
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We’re really fun at parties. And pretty dang decent at this.
Kind Words
A few favorite lines from people I’ve had the privilege to create with.
The first thing you’ll notice about Mike Davis is his exceptional artistic talent. The second—and maybe the more meaningful—is the way he shows up: he listens deeply, asks thoughtful questions, and is genuinely delightful to work with. I trust him with every design project because he consistently delivers thoughtful, beautiful work.
— John Ott
Mike is one of those rare individuals who blends creative brilliance and business acumen in a way that garners him respect in both the boardroom and the creative suite. If clarity of message and creative execution are important to your brand or project, you will be very glad you had Mike on your team.
— Ryan Fitzgerald
Mike Davis doesn't just create brands and designs. He tells stories to the eyes that land in the heart. His fingerprints are all over our company, and we're blessed that they are.
— Tim Spiker
Hi, I’m Mike.
I started ThreadMark because I believe good branding is just good storytelling—with a strategy hat on.
Your brand deserves better than boilerplate.
Let’s make something remarkable.
