𝗖𝗹𝗲𝗮𝗻 𝗱𝗲𝘀𝗶𝗴𝗻 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗳𝗶𝘅 𝗮𝗻 𝘂𝗻𝗰𝗹𝗲𝗮𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲.

𝗜𝘁 𝗷𝘂𝘀𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻 𝗹𝗼𝗼𝗸 𝗯𝗲𝘁𝘁𝗲𝗿.

If the message is unclear, the design just becomes a nicer way to confuse people.
Its a force multiplier. But if the message is a zero, you're still at zero.

𝗔 𝘀𝗶𝗺𝗽𝗹𝗲 𝘁𝗲𝘀𝘁:

• Send your homepage to someone smart who knows nothing about your business. Give them 10 seconds. Then ask: "What do we do?"

• If they hesitate, the issue isn't typography. It's clarity.

• Design can amplify a clear message. It can't invent one.

𝗦𝗼 𝗵𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻:
If your brand feels "almost right," what's the one sentence you wish your site said—without needing a paragraph to explain it?