Growth should make things feel easier.

Ever notice how growth feels like it should make things easier… but it mostly makes things heavier?

At 5 people, you can run on instinct. At 15, instinct starts to wobble. At 25, it starts to fight back.

Not because you're doing it wrong. Because you're carrying more weight with the same frame.|

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮 𝗳𝗲𝘄 𝗾𝘂𝗶𝗲𝘁 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝘆𝗼𝘂'𝘃𝗲 𝗼𝘂𝘁𝗴𝗿𝗼𝘄𝗻 "𝗷𝘂𝘀𝘁 𝗵𝘂𝘀𝘁𝗹𝗲":

• 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘁𝗮𝗸𝗲 𝗹𝗼𝗻𝗴𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝘆 𝘂𝘀𝗲𝗱 𝘁𝗼

• 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘅𝗶𝘀𝘁𝘀, 𝗯𝘂𝘁 𝗶𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗳𝗲𝗲𝗹 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗲𝗱

• 𝗧𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗹𝗼𝗼𝗸𝘀 𝗳𝗶𝗻𝗲, 𝗯𝘂𝘁 𝗶𝘁 𝗳𝗲𝗲𝗹𝘀 𝗳𝗿𝗮𝗴𝗶𝗹𝗲

• 𝗬𝗼𝘂 𝗸𝗲𝗲𝗽 𝗿𝗲𝘃𝗶𝘀𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀

That's not a motivation problem. It's a clarity problem.

And clarity is usually what growth asks for next.

So here's the question:
What part of the business has started to feel heavier lately?