FRACTIONAL LEADERSHIP
You're building something real.
You need a leader who can keep up.
Fractional CMO and creative leadership that brings enterprise-grade strategy, tools, and systems to organizations ready to scale—but not ready to hire full-time.
Your team is capable. Your product works. But growth keeps surfacing the same problems:
Marketing feels scattered—campaigns launch, but there's no throughline
You're spending money, but you're not sure what's working
Creative work is inconsistent, and everyone has an opinion
You're the bottleneck for every brand and marketing decision
The truth? You don't need more executors. You need someone to lead, prioritize, and decide—so your team can actually move.
What should be true: You should have a strategic partner who owns the marketing and brand vision, builds the systems, and gives your team the clarity to execute with confidence.
Fractional Leadership is ongoing, embedded marketing and creative direction—built around your business.
I don't parachute in with a slide deck and disappear. I become part of your rhythm: weekly syncs, strategic planning, team development, decision-making support, and accountability.
You get:
Strategic direction – Brand positioning, go-to-market strategy, campaign architecture
Systems and clarity – Messaging frameworks, creative processes, marketing ops
Team development – Leadership for internal teams or agency partners
Decision-making support – The "should we?" and "what's next?" questions answered consistently
Execution partnership – I'm in it with you, not above it
What makes this different from a contractor or consultant?
I'm not billing hours or optimizing for the next project. I'm investing in your business with access to tools, frameworks, and programs that small-to-midsize teams simply can't afford or access on their own.
Think: enterprise-grade strategy and systems, tailored to your stage and budget.
You Get Executive Leadership Without Executive Overhead
70% cost savings vs. full-time hire
A full-time CMO costs $150K–$250K+ (plus benefits, equity, onboarding). Fractional leadership gives you the same strategic horsepower for a fraction of the cost.
Access to enterprise tools and programs
I bring frameworks, software, and resources that small teams can't justify alone—analytics systems, brand toolkits, go-to-market playbooks, and strategic partnerships.
Flexibility that scales with you
Ramp up during a launch. Dial back during a quiet quarter. Fractional leadership adapts to your business rhythm without long-term risk.
No politics, no blind spots
I'm not inside the jar. I see what your team can't—gaps in messaging, wasted budget, untapped opportunities—and I'm not afraid to call it out.
Strategic continuity
Unlike project-based consultants, I stay. You get someone who knows your business, builds with you over time, and owns outcomes alongside your team.
Month 1: Onboarding & Strategic Foundation
Audit current brand and marketing operations
Establish strategic priorities and success metrics
Build 90-day roadmap
Set weekly rhythm and communication cadence
Month 2–3: Execution & Team Development
Lead marketing and creative initiatives
Provide decision-making support and team coaching
Refine messaging, campaigns, and brand systems
Monthly strategic reviews and adjustments
Ongoing: Embedded Partnership
Weekly or bi-weekly syncs (your choice)
Strategic planning and prioritization
Marketing and brand leadership
Accountability and course-correction
Investment
Starting at $4,500/month (3-month minimum commitment)
Pricing is customized based on:
Engagement model (Advisor, Embedded, or Hybrid)
Time commitment (hours per month)
Scope of leadership (marketing only, brand + marketing, or full creative + marketing)
Nonprofit and mission-driven organizations: ask about discounted rates.
Investment
Starting at $4,500/month (3-month minimum commitment)
Pricing is customized based on:
Engagement model (Advisor, Embedded, or Hybrid)
Time commitment (hours per month)
Scope of leadership (marketing only, brand + marketing, or full creative + marketing)
Nonprofit and mission-driven organizations: ask about discounted rates.
Frequently Asked Questions
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It depends on your engagement model, but typically: strategic planning, decision-making support, marketing and brand oversight, team leadership, campaign guidance, and accountability check-ins. I'm not doing all the execution—I'm leading it.
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Consultants deliver a plan and leave. Fractional leaders stay, execute alongside you, and own outcomes. I'm embedded in your rhythm, not external to it.
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Agencies execute what you tell them to. Fractional leadership decides what to execute, why, and how—then leads your team or agency to do it. I'm the decision layer, not just another vendor.
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Not necessarily. I can lead an existing team, work directly with you, or help you build and manage agency or freelance partners.
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Typically, $1M–$20M in revenue, or early-stage companies with funding and a clear growth mandate. If you're too small for a full-time CMO but too serious for "figuring it out as you go," this is the fit.
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Yes. The Clarity Sprint ($3,500) is a great way to test the working relationship before committing to fractional leadership. The full $3,500 applies to your third month if you move forward within six months.
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Engagements are month-to-month after the initial 3-month commitment. If it's not the right fit, we part ways professionally.
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I work remotely by default, but I'm available for key in-person moments—kickoffs, strategic offsites, team workshops, or quarterly planning sessions (depending on location and scope).
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Not necessarily. I can lead an existing team, work directly with you, or help you build and manage agency or freelance partners.
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I've led marketing and brand work for nonprofits, creative startups, professional services, and mission-driven businesses. If clarity, storytelling, and strategic systems matter to your business, we'll likely be a fit.