BRAND DEVELOPMENT

Build a brand that works as hard as you do.

Strategic brand development for organizations launching something new or evolving what already exists—brand identity, strategy, positioning, and systems that drive clarity and growth.

You're building something that matters. But when it comes to your brand, something's missing:

  • You're launching a new business and need a brand that opens doors—not one that looks "DIY"

  • Your existing brand feels scattered, inconsistent, or misaligned with who you've become

  • Your team explains the business differently every time

  • Prospects say "I'm not sure what makes you different" or "Tell me more—I don't quite get it"

  • Your visual identity doesn't match the caliber of your work

The real cost? Slower sales cycles. Weak differentiation. Lost opportunities. A team that lacks confidence in how to represent the business.

Here's what should be true: Your brand should make you easier to understand, faster to trust, and harder to forget. It should work for you—not against you.

Brand Development is a comprehensive strategic and creative engagement that builds or strengthens the foundation of your business.

This isn't a logo project or a website redesign. It's the full system: strategy, identity, messaging, and implementation.

What's included:

Brand Strategy & Positioning

  • Brand audit (if you have an existing brand)

  • Market and competitive analysis

  • Positioning and differentiation strategy

  • Audience definition and segmentation

  • Brand architecture (if needed for multiple products/services)

  • Core messaging and narrative framework

Brand Identity & Standards

  • Visual identity system (logo, brand mark, iconography)

  • Color palette and typography system

  • Photography and imagery style direction

  • Voice, tone, and language guidelines

  • Comprehensive brand standards and usage guide

Brand Implementation

  • Website design and development (or redesign)

  • Sales and marketing collateral (pitch decks, one-pagers, case studies)

  • Digital templates (email signatures, social assets, presentation decks)

  • Internal brand training and rollout support

What you walk away with:

  • A brand strategy that defines your market position and differentiation

  • A visual identity system that's ownable, scalable, and professional

  • Messaging that your team can use confidently and consistently

  • A website and collateral suite that reflects the quality of your work

  • Brand guidelines so everything you create stays aligned

Timeline: Typically 10–16 weeks depending on scope and complexity.

Why This Works (Benefits)

Option A:

Clarity That Converts

When your brand strategy and messaging are dialed in, people understand what you do in seconds—not minutes. That means faster sales cycles, better-qualified leads, and higher close rates.

Confidence for Your Team

Your team finally knows how to talk about the business. No more mixed messages, inconsistent pitches, or hesitation when someone asks "So what do you do?"

Credibility in the Market

A strong brand signals trust, professionalism, and staying power. You'll compete on value and differentiation, not price.

Differentiation That Matters

We don't just make you look different—we position you differently in ways that matter to your audience and resist commoditization.

A Scalable System

You'll walk away with a brand system that grows with you. New hires can onboard faster. New campaigns stay on-brand. Everything compounds instead of fragments.

A Foundation That Lasts

This isn't a short-term facelift. Brand Development gives you a strategic and creative foundation you can build on for years.</span>

Who This Is For

Option A:

Brand Development is designed for:

New businesses and launches

  • You're launching a new company, product, or service and need a brand that establishes credibility from day one

  • You've been operating with a DIY or placeholder brand and you're ready to professionalize

  • You're spinning out from a parent company or rebranding after a merger/acquisition

Existing businesses ready to evolve

  • Your brand feels scattered, outdated, or misaligned with who you've become

  • You've added services, shifted focus, or entered new markets—and your brand hasn't kept pace

  • Your messaging is unclear and your team explains the business differently every time

  • You're losing deals to competitors who simply look more credible

Revenue range: New ventures to $50M+ (stage and ambition matter more than size)

You're a fit if:

  • You're ready to invest in a strategic foundation, not just a cosmetic refresh

  • You want a brand that clarifies, differentiates, and converts

  • You need both strategy and execution—not just a deck full of recommendations

  • You're willing to collaborate and make decisions (this is a partnership, not a handoff)

How It Works (Process)

Phase 1: Discovery, Audit & Strategy (Weeks 1–4)

  • Stakeholder interviews and internal alignment workshops

  • Brand audit (if applicable) and competitive landscape analysis

  • Audience research and segmentation

  • Brand strategy development: positioning, differentiation, messaging architecture

  • Strategic presentation and alignment

Phase 2: Identity Development (Weeks 5–9)

  • Visual identity exploration: logo concepts, brand marks, and design directions

  • Refinement and finalization of visual system (color, typography, imagery)

  • Voice and tone definition

  • Brand guidelines and standards documentation

Phase 3: Implementation & Rollout (Weeks 10–15)

  • Website design, copywriting, and development

  • Sales collateral design (pitch deck, one-pagers, case studies)

  • Digital template creation (emails, presentations, social assets)

  • Internal brand training and rollout support

Phase 4: Launch & Handoff (Week 16)

  • Final revisions and approvals

  • Brand asset handoff and file organization

  • Team training on brand usage and guidelines

  • Post-launch support and check-in

Investment

Pricing is customized based on scope but typically ranges from:

$30,000 – $80,000+

Factors that affect pricing:

  • Starting point – Building from scratch vs. evolving an existing brand

  • Scope of strategy work – Brand audit, competitive research, audience segmentation

  • Depth of identity work – Full visual system vs. refinement of existing assets

  • Implementation scale – Website complexity, collateral volume, template needs

  • Timeline and urgency – Accelerated timelines require adjusted scope and capacity

What's always included:

  • Brand strategy and positioning

  • Brand audit (if applicable)

  • Messaging architecture and narrative framework

  • Visual identity system (logo, color, typography, imagery)

  • Comprehensive brand guidelines

  • Website design and development

  • Core sales collateral (pitch deck, one-pagers)

  • Digital template toolkit

  • Internal brand training and rollout support

Frequently Asked Questions

  • A "rebrand" often implies you're starting over and erasing the past. Brand Development is broader—it includes building a brand from scratch or strategically evolving what already exists. We preserve what's working and fix what's not.

  • Maybe. If your logo has equity and still works strategically, we can refine it. If it's holding you back, we'll redesign it. Strategy drives the decision, not sentiment.

  • Perfect. Brand Development is built for that. We'll start from the ground up: strategy, positioning, identity, messaging, and implementation.

  • We can customize the scope. If you only need strategic work (positioning, messaging, audit) without a visual redesign, we can do that. Pricing adjusts accordingly.

  • I don't recommend it. A logo without strategy is decoration, not brand development. But if you've recently completed brand strategy work elsewhere and just need identity execution, we can discuss it.

  • Typically 10–16 weeks, depending on scope and decision-making speed. We'll set a clear timeline during the proposal phase.

  • I write it. Messaging and copywriting are part of the engagement.

  • Primarily Webflow (included in scope). If you need WordPress, Squarespace, Shopify, or another CMS, we can discuss options and any development partnerships required.

  • Yes. I can lead strategy and creative direction while collaborating with your internal designers, developers, or agency partners.

  • Start with a Clarity Sprint ($3,500). We'll audit where you are, diagnose what's stuck, and recommend the right next step—whether that's full Brand Development or something more targeted. The $3,500 applies toward Brand Development if you move forward within six months.

  • I've worked with nonprofits, professional services, creative startups, and mission-driven businesses. If clarity, differentiation, and strategic storytelling matter to your business, we're likely a fit.

  • You own everything—strategy docs, brand files, guidelines, website, templates. I'll provide training for your team and offer post-launch support. If you want ongoing partnership, we can discuss Fractional Leadership or a Design Subscription engagement.